INTECO – interactive exhibition stand marries real with virtual
ƒoresee™, working in cooperation with the architecture office of Bothe/Richter/Teherani (BRT), our software partner MACINA and other service providers, like model building specialists Werk5 of Berlin and exhibition stand builders Design Productions GmbH, put together a very large scale project. Working on a commission for Inteco, one of the largest real estate companies in Russia, the objective was to draft a concept and build an exhibition stand for Europe's key property fair, the MIPIM in Cannes. ƒoresee™ took on the role of coordinating the individual jobs and also liasing with the customer. We think the outcome says much of our skills and competence in handling comprehensive projects of this type. Overall, several InterWall^® and InteracTable^® were perfectly integrated in the fair stand designed by Hadi Teherani. Mrs Jelena Baturina, president of the Inteco Group and wife of Moscow's mayor, Jurij Luschkow, was very pleased with the results.

InteracTable and several InterWall perfectly integrated in the stand concept. Another VIP stand (picture on right) with InteracTable and interactive meeting zone.

Perhaps one of the most interesting aspects of the concept was the linking of genuine architects' models with digital content. Whereas a more conventional realisation at fairs is to bombard visitors with plasma displays and flickering film clips, our efforts gave guests the chance to experience Inteco architecture models interactively for the first time. With the illuminated model visible through a glass plate, the screen allowed the interactive selection and viewing of appropriate contents. The lighting of the model could also be actively adjusted and altered in order to, for example, illustrate all the office space in the project as a whole. Simply clicking on a particular button with the stylus caused the relevant areas to be illuminated in a different colour.


Roomware on Tour

The Design Annual
From 6 – 10 May 2006, the Frankfurt Festhalle was the venue for a completely new event focusing on the international design scene: The Design Annual brought together top design firms from many different sectors, making product culture something to be experienced. Wiege, Wilkhahn's design subsidiary, joined up with ƒoresee™ to conceptualise an interactive stand concept.

Products which bring "design made in Germany" to life.

MIPIM, Cannes
In early March, ƒoresee™ took an active part on behalf of two customers in what is probably Europe's top property fair, the MIPIM in Cannes. The stand (see above) jointly developed with BRT for Inteco was very enthusiastically received by many visitors including Russian minister of economics, German Oskarowitsch Gref, and Alexander Kusmin, Moscow's director of urban development.

An expert public, trade journalists and VIP guests all agree: this exhibition stand was a big hit!

On top of this, the Roomware products supplied by ƒoresee™ for Italian-based project developer EURODOMUS proved to be real attention grabbers. In particular the concepts and software applications used for the marketing of private and commercial properties whetted the interest of the professional visitors, as they did last year.

Eurodomus uses ConsulTable and InteracTable to make its Europe-wide projects an interactive experience.

CeBIT, Hannover
At the world's largest IT fair, CeBIT, in Hannover in early March, ƒoresee™ was able to showcase on two stands. In hall 17, the special e-mode exhibition provided the framework for ƒoresee™ to act jointly with Wilkhahn to demonstrate innovative interior furnishing concepts designed to promote communications and learning processes in the banking and financial service provider sector. Hall 27 was the location in which ƒoresee™ contributed to the "digital living" exhibition. This special exhibition, brought into life by the Messe AG, had the remit of demonstrating how digital leisure and work procedures are converging. Under the motto "global responsibility", ƒoresee™ joined forces with other exhibitors to illustrate how the advantages of virtual information worlds can be successfully integrated with the social and creative qualities of real life.

Hall 17 brought solutions tailored for banks to the centre of visitors' attention. The generously designed stand in hall 27 focused on project work with global networking.